InnoTech Austin

Whether a small business or large brand company, your customers now expect the same frictionless customer experience. They have come to expect Apply easy, Google fast and Amazon intimate in all aspects of business and life and will abandon you quickly if others provide better service. In addition, finding the line between ?predictive? and ?creepy? is a fine art. In this digital transformation war, this panel will discuss their thoughts on strategies and tactics to and align IT with the customer in supporting strategies. How has this changed for our panelists and how will it continue to change.